Benefits websites can be deep and convoluted with enormous amounts of information. Users of these benefits websites often find themselves digging through a plethora of information to find what pertains to them individually.
To demonstrate the possibilities of applying segmentation to a website, Stepframe created a demo site with a Benefits Segmentation Quiz Application. This segmentation brings the information that the user is most interested in to the forefront, tailoring the experience to the user’s needs. The result is a beautiful, minimalistic design that not only saves time for the user, but also saves the client money by minimizing the cost of questions that require human resources.
Infographics are a great way to get across statistics and information for those viewers who process information visually. However, infographics can be difficult to consume, especially when there is a large amount of information in them.
Stepframe took an existing infographic and re-skinned it by creating an infographic with dynamic elements. The result is a beautiful and entertaining interactive experience that provides important information while keeping the user engaged and in control.
Many companies are showing a growing interest in getting their employees familiar and on-board with the smoking cessation options available to them.
Stepframe created a Smoking Cessation Calculator Application that segmented the audience by determining their desired quitting method and their personal interests. Then, by determining the quantity of cigarettes consumed by the user, the calculator app provided useful information such as how much money the smoking cessation method would cost, and how much money the user would save over the course of a year as a nonsmoker. The massive amount of information provided by this app saves the user a tremendous amount of time, and turns an otherwise painful research project into a fun and whimsical experience.