Castle Event Catering in Richland, Washington came to us with a need for a brand identity for an event facility startup. The new event space opened in October of 2013, and will cater to both corporate and celebratory events. The event space will offer a central Richland location with in-house catering and an event manager that sees to all the details. They wanted the brand identity to focus on these differentiations.
Stepframe presented Castle with a new brand identity system including a logo, visual identity, brand strategy, brand guidelines and website. Our brand identity solution was to create a logo that didn’t clash with any one style. We wanted an identity that was classically understated in nature— neither masculine nor feminine, and communicated the importance of tailoring each event to the clients’ vision.
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