Each year Microsoft hosts a Product Fair event for their employees. This year the Benefits booth needed a new design to attract foot traffic—one that embodied the Life at Microsoft brand, while educating the viewers on the various Microsoft events and benefits that are offered throughout the year.
So our clients could get a realistic idea of how the booth design would look in the actual space, we created 3D renderings that included the booth design, tables, signage and people. To promote brand continuity, the Product Fair design was based on the advantageous and popular Life at Microsoft website design. The result was a spirited and alluring wall design with large open spaces for people to mingle or enjoy the activities within the tent.